How to become a vape reviewer
Are you the kind of person who posts and comments continually on social media and vaping forums about vape hardware and e-liquid you’ve just tried? Do you tend to have strong opinions about things? Do you have several different social media accounts on the go at the same time, and a mass of loyal, vaping-obsessed followers at your beck and call?
If your answers to all those questions are “yes”, you’ might do well to set yourself up as a vape gear reviewer.
What do vape gear reviewers actually do?
Vape gear reviewers review new or upcoming vape products for (usually online) e-cig stores or brands.
Reviews can be anything from brief Facebook posts and recommends to longer YouTube videos or live streams showing what reviewers think of a product.
Reviewers can also include recommendations and / or “how-to” guides to help users get the most out of the product in question.
Reviewers might also choose not to review a vape product directly, but use it as a prop for another theme, such as ASMR or travel.
What will I get in return for my reviews?
Likewise, if it turns out you’re any good at doing this, they may even offer to pay you a modest per-sale commission for any sales you generate.
How do I get started as a product reviewer?
To become a vape gear reviewer, you ‘ll need your own dedicated social media channel – either a website or blog, or else just an account on YouTube, Twitter, Instagram, Facebook, etc.
Before you approach suppliers for free products to review, you’ll need to show you’ve attracted a reasonable following on social media, through followers, friends, likes or subscriptions. Ideally you will have posted some vaping-related content already, even if it’s just videos, photos or posts demonstrating your reactions to stuff you’ve just bought.
Follow these steps to get yourself set up as a vape product reviewer:
- Set up (or use your existing) social media channels and start getting involved by joining vaping community groups, commenting on posts, following others, offering help and ideas and sharing your own vaping experiences or reactions to new products you’ve tried.
- When you’ve gathered enough followers, likes, etc and have posted some well-received content relevant content, send out an email to the web contact address of any online store whose products you have either already tried (and liked) or else those you would like to test / review.Explain who you are and add a link to your own channel(s) in the email, to show that you have a presence in the vaping community.
If you’ve already created some really stunning review content of a product you’ve bought yourself, it might be worth adding a link to that specific post, too, along with a mention of how many likes or hits it received.
- If you’re lucky, you’ll get a reply offering a free sample of the product you asked for, along with instructions on the desired format of your content (usually hashtags and links to a specific page on the store website.If they ignore you and you have genuine value as a reviewer, it’s their loss – contact more companies!
- Check your social media account to see if permissions are required for promoting products – most require a change of settings and at least notification of what you’re planning to do.This is also an essential step if later on you want to actually monetise whichever channel you are using with for instance, affiliate links from Amazon or Adsense subscriptions, etc.
Dealing with pressure from vape stores
The hardest part of becoming a vape gear reviewer is the constant fear that stores will reject your reviews if you don’t say nice things about their products, regardless of whether you actually like them or not.
It’s very common for vape stores that offer free products to often expect dazzling reviews in return for their generosity, and may indeed refuse to send you any more gear unless you play along.
Many reviewers are happy with this situation and keep playing along as long as they keep getting freebies in the post. In the longer term though, heaping constant undeserved praise on what often turn out to be mediocre products will end up damaging your integrity and reputation as a reviewer.
In the longer term though, heaping constant undeserved praise on what often turn out to be mediocre products will end up damaging your integrity and reputation as a reviewer.
How to review a vape product you didn’t like
If you do have any genuine issues with a product you’ve tested, be make these clear in your review, but try to do this in a constructive way (i.e. as a suggestion for future design modifications) rather than just by trashing the product or brand outright.
Also, try to balance any negative criticisms of gear you test with moderate praise for things you do like about it (you can always find a couple!) – even if your overall impression of the item is negative. This will be useful to your followers while keeping the free gifts and commission flowing in.
If one the other hand you absolutely hated whatever product you tested or reviewed, the smartest way forward is to contact the store and tell them right you hated it and don’t feel comfortable reviewing it. In most cases, they will appreciate your honesty and keep you on board as a reviewer, regardless.
Make your reviews fun, informative, useful – and original!
However you decide to go about reviewing e-cig hardware or e-liquids, remember that in order for them to be successful, your reviews should be fun, informative and above all useful to whoever you want to respond to them.
Before you start reviewing any products at all, make sure to spend some time watching and reading reviews by established reviewers first. This way, you’ll get an idea of what already works and how you can carve out your own niche within the vape review world.
Don’t try to copy exactly how other reviewers do things – being yourself and creating truly original content is much more effective and in the end will make you stand out from the crowd.